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Clear Channel Outdoor and EL Media Holdings Canada have announced the appointment of Adam Butterworth as Market President for Clear Channel Outdoor Canada, a joint venture of the two companies. A twenty-four year veteran of Clear Channel Outdoor, Butterworth is an accomplished leader who has driven benchmark results for the company’s businesses in the U.K., Australia/New Zealand and most recently Singapore.
Adam now serves as a key member of Clear Channel Outdoor - North America’s senior management team led by Suzanne Grimes, President and Chief Operating Officer, and reports directly to Toby Sturek, Executive Vice President, Specialty Businesses. He succeeds John Jory who is retiring from the post after seventeen years.
Clear Channel Outdoor – Canada offers advertisers extensive media coverage in twenty-one of the top markets in eight Canadian provinces. The portfolio includes a wide range of formats including street level, digital, and spectaculars in venues such as Toronto’s Yonge-Dundas Square. And with the recent award of a 10-year contract with Billy Bishop Toronto City Airport’s passenger terminal adding to Toronto Pearson International, Vancouver International and Canadian regional airports already in its portfolio, the company is in a unique position to help brands reach over 70 percent of passengers travelling annually through Canadian airports.
Butterworth will lead all aspects of Clear Channel Canada’s operations including finance, operations, real estate, public affairs, marketing and sales. In addition to optimizing development and use of the company’s media portfolio in Canada, he is responsible for creating an organizational culture that can drive the transformation of out-of-home media with new digital and mobile capabilities. He is accountable for developing business strategies that create revenue growth while building and nurturing relationships with constituencies including advertising clients and agencies, government entities and community groups.
Most recently, Butterworth was Chief Executive Officer for Clear Channel Singapore which launched the largest street furniture program in Singapore that includes over 3000 bus shelters and 5000 advertising faces. He also pioneered the mobile enablement of street furniture in Singapore. Prior, he was Sales Director Adshel Pty. Ltd. (CCO – Australia/New Zealand) where he also drove significant revenue growth and restructured the business while repositioning the brand. Earlier, as Sales Director for Adshel UK he grew revenues and expanded the business from street furniture to markets, malls and universities. Butterworth began his career as sales executive with More O’Ferrall Adshel in 1990.
“Adam has an inspiring track record leading Clear Channel Outdoor divisions to new heights. This includes overseeing revenue growth in the U.K. that outpaced the market two-fold and more recently doubling revenues at Clear Channel Singapore in the course of four years,” said Sturek. “We are committed to growing our portfolio, expanding our capabilities and most importantly solving today’s marketing challenges for our clients. We are also committed to having the best people leading our teams and are therefore excited to name Adam to this important role. ”