It’s the original advertising medium, the place where words and images come together to inspire, enlighten, move and seduce. It’s advertising that engages with people while they are out and about, living their daily lives. And it’s a medium that’s more alive than ever with creative possibilities.
We showcase brands that embrace the power of creativity, and outdoor’s mass and public nature creates famous, trusted brands.
Through the minimum means of eight words and a number, the poster implies much about The Economist and its readership. The boldness and apparent anarchy of the statement seize the attention and provoke the viewer into a ‘double take’.
In 2011, the UK's Outdoor Media Centre and Campaign magazine teamed up to showcase the best creative work from across the last five decades by launching the Outdoor Hall of Fame. More than 10,000 people voted for their favourite posters with Hello Boys taking the top spot.
‘Really successful posters create lasting memories – they are iconic images and lie at the heart of our commercial culture.’Mike Baker, Chief Executive, Outdoor Media Centre
‘Posters are a brilliant way to make a brand famous.’Ewan Paterson, Managing Partner, CHI & Partners
Two Outdoor Lions Grand Prix awards were awarded at this year’s Cannes Lions International Festival of Creativity - to Ogilvy Shanghai for Coca-Cola’s "#cokehands", and to Jung von Matt for Daimler / Mercedes-Benz’ ‘invisible drive’ campaign.
A poster campaign also won the Media Lions Grand Prix for Google in 2012. Phoentic puzzles displayed outdoor that only make sense once you say them out loud were created to demonstrate how Google’s voice search works. Search queries were also relevant to where the advertising was seen.
CCI and CCOA hosted a group of clients from across the world at the recent iHeartRadio Music Festival in Las Vegas. Read more
For the first time in history, more of us live in cities than in rural areas. And the number of active city-dwellers, spending more time out-of-home, is set to rise in coming years. Read more