Clear Channel International was proud to sponsor the 2012 Cannes Lions for the third year in a row as part of its commitment to support and showcase the power of creativity in out-of-home advertising. This year’s event, which saw an action-packed week of seminars, masterclasses, awards and networking, was CCI’s busiest yet. With Clear Channel attendees from France, the UK, Turkey, Russia, Sweden, Latvia, Denmark, Switzerland and the US all in attendance, it was also our biggest yet.
Two Outdoor Lions Grand Prix awards were awarded at this year’s Cannes Lions International Festival of Creativity - to Ogilvy Shanghai for Coca-Cola’s "#cokehands", and to Jung von Matt for Daimler / Mercedes-Benz’ ‘invisible drive’ campaign.
Clear Channel hosted a private seminar at McCann's exlusive 'Rendez Vous' space at the Carlton Hotel and welcomed speaker Andrew Cracknell, author of 'The Real Mad Men'. Andrew shared his stories and insights from the 1960s 'golden age' of advertising and was joined on stage by special guest, Mary Wells one of the US ad industry's most prolific figures from this era.
‘The best advertising was now of the people for the people.’Andrew Cracknell
More than 100,000 tweets and 5,000 Instagram photos were visualised over the course of the festival.Source: Buzz Radar
The creative capabilities of Clear Channel Play's digital portfolio were also on display throughout the festival. Digital screens were situated in prominent areas around the Palais des Festivals and provided Cannes Lions' 11,000 delegates with a festival timetable, useful information and live updates.
The Play screens also showed content supplied by Buzz Radar - Cannes Lions' official partner and social media specialist. Capturing and curating real time social media content, the screens displayed infographics for the Cannes Lions Twitter conversations.
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