Through an interactive digital screen in a shopping mall in Oslo, visitors could go on a real-time mini trip in New York City. The initiative was created to raise awareness of the airline’s long haul destinations. Read more
Walkers launched a UK first for out-of-home advertising, by unveiling three tweet-activated digital vending machines at bus shelters in central London locations. Read more
Clear Channel Singapore converted bus shelters into a unique and engaging showcase, allowing passers-by to immerse themselves into the wild encounters at Wildlife Reserve.
Using 3D animals on the top of the panels and partly transparent posters featuring a series of aquatic and land animal stickers on both sides, passers-by were prompted to position themselves in the centre of the backdrop and have their photo taken.