Clear Channel Sweden: Causing a storm in the metro.


About this article.

Related articles.

Norwegian takes Norway on a memorable joyride in NYC.

Through an interactive digital screen in a shopping mall in Oslo, visitors could go on a real-time mini trip in New York City. The initiative was created to raise awareness of the airline’s long haul destinations. Read more

Walkers transforms London Bus Shelters into tweet-activated vending machines.

Walkers launched a UK first for out-of-home advertising, by unveiling three tweet-activated digital vending machines at bus shelters in central London locations. Read more

In Sweden, Pharmacy store chain, Apotek Hjärtat wanted to create differentiation through the use of innovative digital technology to create an engaging experience for consumers for the launch of their new collection of hair and skin care products.

Apotek Hjärtat utilised Clear Channel’s Play digital network in Stockholm’s metro to run a fun, creative campaign incorporating the addition of motion sensor technology.

The creative depicted a video image of a woman with long, perfectly groomed hair, but as a soon as a subway train is pulling into the station, the sensors pick up the movement which triggers the creative to change, showing the woman’s hair being blown all over her face.

Watch the video here