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Clear Channel Outdoor (CCO), the leading innovator in global out-of-home advertising, has appointed Damon Westbury to the role of International Sales Director for the business’s international division. Reporting to Stefan Lameire, Chief Sales Officer, Damon will have responsibility for leading relationships and forging strategic partnerships with international media agencies, global advertisers and OOH specialists across Europe, Asia Pacific and Latin America.
Damon brings extensive cross-media and international sales experience to the role. He joins CCO after 8 years at Microsoft, where he was most recently Global Agency and Accounts Director. Prior to this, Damon led the UK Industry Sales team having initially joined Microsoft to lead advertising for the FMCG sector.
Before Microsoft, Damon was Client Sales Director at handbag.com, Head of Sponsorship Sales at Carlton Interactive and Head of Client Sales at Fox Kids Europe.
As International Sales Director, he will also lead CCO’s international sales team based in the company’s Golden Square offices, London, as well as other international locations.
Commenting on Damon’s appointment, Stefan Lameire said: “I am delighted to welcome Damon on-board and look forward to working closely with him to lead our customer-focused sales strategy as well as coordinating sales efforts across CCO’s international markets. His huge cross-media experience and industry knowledge mean that he will be able to credibly articulate the powerful potential of out-of-home - particularly in its ability to reach the mobile consumer - and influence its role within the media mix of our agencies and partners.”
Damon Westbury added: “I’m delighted to join CCO to lead and grow the International Sales business at such an exciting time for CCO and the outdoor and digital out-of-home industry. With CCO’s significant international scale and a fast growing, premium and innovative digital portfolio, I look forward to building on our relationships and partnerships with the world’s leading advertisers, media agencies and OOH specialists.” Damon replaces former International Sales Director, David Roddick, following his recent move to Australia, where he is now Chief Revenue Officer for Adshel – CCO’s Australian-based outdoor business.