Disney runs a humorous digital campaign for the release of Frozen.

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For the launch of their new movie Frozen, Disney used digital out-of-home’s proven capabilities of Creative Richness and Immediacy in a campaign which ran on Clear Channel Mexico’s digital clocks and billboards in Mexico City.

As well as giving consumers the latest temperature information, the fun animated creative featured lead character, Sven the reindeer, come up and appear to lick the screen, before getting his tongue apparently ‘frozen’ and stuck to the screen, resulting in the screen cracking up.