Through an interactive digital screen in a shopping mall in Oslo, visitors could go on a real-time mini trip in New York City. The initiative was created to raise awareness of the airline’s long haul destinations. Read more
Walkers launched a UK first for out-of-home advertising, by unveiling three tweet-activated digital vending machines at bus shelters in central London locations. Read more
For the launch of their new movie Frozen, Disney used digital out-of-home’s proven capabilities of Creative Richness and Immediacy in a campaign which ran on Clear Channel Mexico’s digital clocks and billboards in Mexico City.
As well as giving consumers the latest temperature information, the fun animated creative featured lead character, Sven the reindeer, come up and appear to lick the screen, before getting his tongue apparently ‘frozen’ and stuck to the screen, resulting in the screen cracking up.