H&M turns the city of Bern into an exhibition of outdoor art.

Share

About this article.


Related articles.

Norwegian takes Norway on a memorable joyride in NYC.

Through an interactive digital screen in a shopping mall in Oslo, visitors could go on a real-time mini trip in New York City. The initiative was created to raise awareness of the airline’s long haul destinations. Read more

Walkers transforms London Bus Shelters into tweet-activated vending machines.

Walkers launched a UK first for out-of-home advertising, by unveiling three tweet-activated digital vending machines at bus shelters in central London locations. Read more

On 25 February 2014, the city of Bern turned into a major exhibition of outdoor art to inspire Oberland. 14 street artists invaded the city to expose their talent around the theme "Home Inspiration". 

H&M HOME, inspiring trends for the home, sign this action within the framework of the opening of its store HOME in Bern.

Watch the gallery and making-of here