DOOH motion sensors allow Finnish consumers to see the same story from ‘different angles’.


About this article.

Related articles.

Norwegian takes Norway on a memorable joyride in NYC.

Through an interactive digital screen in a shopping mall in Oslo, visitors could go on a real-time mini trip in New York City. The initiative was created to raise awareness of the airline’s long haul destinations. Read more

Walkers transforms London Bus Shelters into tweet-activated vending machines.

Walkers launched a UK first for out-of-home advertising, by unveiling three tweet-activated digital vending machines at bus shelters in central London locations. Read more

Finnish newspaper, Helsingin Sanomat, wanted to create a campaign that distinguished the brand from free online competitors by focussing on its quality journalism.

Through its online subscription service, Helsingin Sanomat's readers are given the opportunity to read stories from different angles, and so the resulting ad campaign wanted to allow people to have the same experience. 

Working in close collaboration with Clear Channel Finland, the Outdoor execution utilised CC Finland's digital OOH network in shopping malls and incorporated interactive motion sensor technology.  As the user physically moves around the display, the creative content on the screen also moves and reacts, revealing different perspectives on the same story - in this case, the birth of a child.  

Click here to watch the video.