Norwegian takes Norway on a memorable joyride in NYC.


About this article.

Related articles.

Walkers transforms London Bus Shelters into tweet-activated vending machines.

Walkers launched a UK first for out-of-home advertising, by unveiling three tweet-activated digital vending machines at bus shelters in central London locations. Read more

DOOH motion sensors allow Finnish consumers to see the same story from ‘different angles’.

Finnish newspaper, Helsingin Sanomat, wanted to create a campaign to distinguish the brand from free online competitors by focussing on its quality journalism. The Outdoor execution utilised CC Finland's digital OOH network and incorporated interactive motion sensor technology that as users physically move around the display, the creative on screen also moves, revealing different perspectives on the same story.  Read more

Norwegian recently gave Norwegians a reason to smile in all the Christmas hysteria. Through an interactive digital screen in a shopping mall in Oslo, visitors could go on a real-time mini trip in New York City. The initiative was created to raise awareness of the airline’s long haul destinations.

Norwegian Airlines is constantly expanding adding more and more flights to their offerings. Their direct long haul routes from Oslo, amongst them New York City, was communicated in a rather unique and playful way. They decided to give visitors in one of Oslo's biggest shopping malls a chance to connect directly with the city.

An interactive digital screen enabled visitors in the mall to connect live with a custom designed Norwegian taxi that took them on a tour – of their choice – through the streets of New York. Through a special 360 camera on the roof, people could easily swipe on the screen and discover more about the city that never sleeps. At the same time the dedicated driver gave them interesting stories, information and funny anecdotes to make sure they enjoyed the ride. Real-time.

The campaign was set up to communicate that New York City is closer than ever with Norwegian’s direct flights.

Watch the video here