Clear Channel Outdoor’s ScreenPlay study.

Digital out-of-home campaigns that fail to use the unique features offered by the medium represent a lost opportunity to the global advertising sector valued at up to $2.3bn a year, according to a new study from Clear Channel Outdoor (NYSE: CCO). Clear Channel Outdoor operates some 4,700 digital screens in 18 markets globally, but has found that 3 out of 4 campaigns run on digital screens are not using digital features and capabilities to their full potential, with advertisers losing billions in media value as a result. Read more