DOOH motion sensors allow Finnish consumers to see the same story from ‘different angles’.

Finnish newspaper, Helsingin Sanomat, wanted to create a campaign to distinguish the brand from free online competitors by focussing on its quality journalism. The Outdoor execution utilised CC Finland's digital OOH network and incorporated interactive motion sensor technology that as users physically move around the display, the creative on screen also moves, revealing different perspectives on the same story.  Read more