Case studies.

Demonstrating advertising effectiveness.

As part of Clear Channel Outdoor’s commitment to demonstrating advertising effectiveness, we have gathered together some sample case histories showcasing out-of-home campaigns.​​

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Chloé Perfume.

The overall objective was to increase Chloé perfume’s brand awareness and sales during the Christmas shopping period. Clear Channel in France enabled Coty to benefit from a powerful nationwide network including the prestigious outdoor digital screen of La Défense mall. The campaign results were 32% recall for women under 35 years old, while 85%+ liked the campaign and associated it with the brand’s core values, i.e. femininity, luxury and modernity.
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Cadbury Biscuits.

Burton’s Foods decided to launch an entirely new type of biscuit into an already crowded market place. An “outdoor only strategy” was employed using a wide range of outdoor formats including digital, in key environments such as roadside, underground and points of sale in order to give the presence and stand out required. As a result, Cadburys Biscuits were the 2nd biggest grocery product launch of 2010 and in under a year, Cadburys Biscuit sales reached £15.2m.
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Coca-Cola.

Coca-Cola wanted to launch an OOH campaign to be original & to reach their core target. An innovative campaign for Coca-Cola in Railway Stations and the Metro was reinforced by mass media in the five main city centres. The campaign included fully wrapped ceilings and walls in metro stations Louise, De Brouckère, Porte de Namur & Arts-Loi and a big poster in the central hall of Brussels train station. More than 80% of respondents liked the campaign with high recall and attribution amongst the core target audience.
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